Whether you are a business looking to reach out to your consumers online or an Internet start-up / small business, I will work closely with you and your team in evaluating - defining - achieving your goals & objectives.

Marketing Strategy | Media Strategy | Media Planning

Business Planning | Process Management | eCommerce | Partnerships / Alliances


Marketing or Business on the Internet has a very high degree of challenge associated because of its constantly evolving nature. What worked yesterday may be completely irrelevant today, and a marketer / business may very well be left gasping. The Internet audience perhaps evolves faster than the Internet itself, which is evident from the success of platforms such as Twitter and Facebook. They were never planned / intended to be what they are today. A large contribution to the success of these people driven platforms comes from the way members improvised usage pushing developers to add newer features & functionalities, and even change positioning.

To add to the challenge of understanding online consumer behavior is the hardware used to access internet. Your consumer could be online on the home / work PC, laptop, mobile phone or even the television, portraying a different behavior on each media.

To develop an effective and profitable marketing / business strategy for the Internet one must first understand what specific segment of the target consumers is on the Internet, their behaviour & consumption patterns across various Internet media, expectations from the brand / product / service and competitive intelligence. Each of these aspects must be researched and analyzed thoroughly for best results. It is also important for businesses to realize the need of integrated marketing communication (which is mostly confused with multi-channel marketing).

This approach forms the very foundation of my consulting practice.