About
Vivek Das, Principal Consultant
Driven, Self-motivated, Passionate, Wanderer by birth; Interactive Media Strategist & Social Media Evangelist by choice
I have been personally associated with the Internet since 1998 (started experimenting with web technologies), and as a marketer since 2003 with some of the leading names of the industry.
My relationship with the Internet has evolved into a harmonious one over the years. I practice what I have meticulously learned through the big wins I experienced and the mistakes that were committed while working on several established as well as nascent brands across diverse industry verticals. I have managed online retail of Vodafone, T-Mobile, Virgin Mobile, Three and Orange products & services in the United Kingdom; and interactive marketing strategy, planning & execution for Airtel, Carlsberg, Frito Lay, Nestle, Hero Honda, Hero Electric, and the Spice group of companies amongst others in India. I have played various leadership roles with India's leading interactive agencies BC Web Wise and Webchutney amongst other assignments.
This multi-brand interactive marketing experience across geographies with its unique blend of successes and failures fascinated me, forced me to rethink, reconsider, retrospect and revisit the traditional marketing and advertising approach. The challenges have guided me to continually push the boundaries of my own experiences to enable richer consumer & customer engagements by leveraging the power of interactive marketing. My learning continues.
I have been personally associated with the Internet since 1998 (started experimenting with web technologies), and as a marketer since 2003 with some of the leading names of the industry.
My relationship with the Internet has evolved into a harmonious one over the years. I practice what I have meticulously learned through the big wins I experienced and the mistakes that were committed while working on several established as well as nascent brands across diverse industry verticals. I have managed online retail of Vodafone, T-Mobile, Virgin Mobile, Three and Orange products & services in the United Kingdom; and interactive marketing strategy, planning & execution for Airtel, Carlsberg, Frito Lay, Nestle, Hero Honda, Hero Electric, and the Spice group of companies amongst others in India. I have played various leadership roles with India's leading interactive agencies BC Web Wise and Webchutney amongst other assignments.
This multi-brand interactive marketing experience across geographies with its unique blend of successes and failures fascinated me, forced me to rethink, reconsider, retrospect and revisit the traditional marketing and advertising approach. The challenges have guided me to continually push the boundaries of my own experiences to enable richer consumer & customer engagements by leveraging the power of interactive marketing. My learning continues.